On July 6, 2020, Forbes.com published an article on the inherent cruelty of trophy hunting, which featured facts and information from Born Free USA, including a quote by Angela Grimes, Born Free USA CEO:
“The trophy-hunting industry has unfortunately been able to persuade a segment of the public that it’s actually helping save endangered species like lions, tigers, elephants and rhinoceroses by killing them for so-called sport. But hunting these threatened animals as recreation and then showing off their heads or other body parts doesn’t do anything to help vulnerable populations and this is a chance to set the record straight.”