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For Immediate Release: 11/21/11

Born Free USA Chooses Most Compassionate Pet Supply Store in the Country

Mounds Pet Warehouse in Sun Prairie, WI, Wins National Contest

The winner of the first Born Free USA Compassionate Pet Supply Store Contest is Mounds Pet Warehouse in Sun Prairie, WI. The contest asked consumers to nominate stores and then vote online for the most compassionate pet supply store.

Mounds Pet Warehouse is locally owned and operated and has five locations (Sun Prairie, Madison, Middleton, Fitchburg and Janesville). The Sun Prairie store was chosen as the winner. Mounds does not sell live animals and the store works in its community with local shelters to place homeless animals, as well as provide support to their new guardians through education.

Adam Roberts, executive vice president of Born Free USA, said, “Increasingly discerning consumers are taking a stand with their dollars to support good business practices. We applaud Mounds Pet Warehouse for its conscientious decision not to sell live animals in its stores and therefore not contributing to the millions of animals suffering in pet stores and bred in mills.”

Born Free USA, a nationally recognized leader in animal welfare and wildlife conservation, maintains a database of U.S. pet supply stores to promote compassionate retailers. PetSupplyLocator.org helps consumers find quality supplies for their companion animals from places that do not sell any live animals, including birds, reptiles and fish. However, this does not preclude in-store adoptions or other promotions in coordination with animal rescue groups and shelters.

Heather Sullivan, marketing manager for Mounds said, "Mounds does not sell live animals. We prefer to partner with humane societies and animal rescue groups to help homeless companion animals because we believe the measure of humanity is the extent to which you raise the standard of taking responsibility for those who can’t help themselves. It just makes good business sense. This is who we are."

Through litigation, legislation, and public education, Born Free USA leads vital campaigns against animals in entertainment, exotic “pets,” trapping and fur, and the destructive international wildlife trade. Born Free USA brings to the United States the message of “compassionate conservation” — the vision of the United Kingdom-based Born Free Foundation, established in 1984 by Bill Travers and Virginia McKenna, along with their son Will Travers, now chief executive officer of both organizations. Born Free’s mission is to end suffering of wild animals in captivity, conserve threatened and endangered species, and encourage compassionate conservation globally. More at: www.bornfreeusa.org; Twitter http://twitter.com/bornfreeusa; and Facebook http://www.facebook.com/BornFreeUSA.

Media contact: Rodi Rosensweig, (203) 270-8929; rodicompany@earthlink.net.

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