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For Immediate Release: 09/02/09

Animals win big, thanks to Fur Free Fashion!

Celebrity judges announce winners of Born Free USA “fffashion” competition

Sacramento, CA — Born Free USA is proud to announce the winners of “fffashion”, its inaugural fur-free fashion design competition. Independent designers were invited to enter their innovative fur-free fashion designs for cash prizes and the chance to be featured in a full-page ad in the September/October issue of E Magazine, a co-sponsor of the competition.

“In recent years more and more markets have begun embracing ideologies that support compassionate consumerism,” says Monica Engebretson, senior program associate for Born Free USA. “It has really been wonderful to see these designers pour their hearts and souls into the creation of such beautiful — and humane — fashions.”

  • FIRST PLACE — Zsuzsa Kovacs and Jessica Richard, “Coat Ginger”. Prize: $750 cash, design professionally modeled, photographed, and featured in an ad in E Magazine and special gift from Urban Decay cosmetics.
  • SECOND PLACE — Becca Love, “Stop the Seal Hunt Gown”. Prize: $500 cash, recognition in E Magazine, and special gift from Urban Decay cosmetics.
  • THIRD PLACE — Jenny Hwa, “loyale’s Costilla Jacket”. Prize: $250 cash, recognition in E Magazine, special gift from Urban Decay cosmetics.

The winning designs were judged by a celebrity panel including eco-model and Discovery Channel Planet Green host, Summer Rayne Oakes; lifestyle icon Sophie Uliano, author of The New York Times best-selling book Gorgeously Green; and E Magazine editor Brita Belli.

“Being fur-free is both socially and environmentally responsible. Not only is the use of fur unconscionable in this progressive day and age, it is damaging to our wildlife, our ecosystems and people who work in fur processing factories,” says fffashion judge Sophie Uliano. “In short, it’s impossible to design with fur, sell fur, or wear fur, and claim one is anything close to being ‘green’.”

The fffashion competition is part of Born Free USA’s “Consumers for a Fur Free Society” (CFFS) program. CFFS represents an international effort to provide consumers with accurate information about retailers and fur, allowing them to make an informed choice when shopping. CFFS has attracted widespread and growing international success, with partners including H&M, American Apparel and Pier 1 in the U.S. and Marks and Spencer, Topshop, and the Co-operative Group in Europe.

CFFS is part of the international Fur Free Retailer program, created and directed by Born Free USA, and is supported and endorsed by the Fur Free Alliance, a global coalition of 35 leading animal and environmental protection organizations representing millions of supporters and concerned consumers worldwide.

Born Free USA is a national leader in wildlife conservation and animal protection, working to end cruel trapping of furbearers and the inhumane treatment of animals on fur farms. For more information on Born Free USA and its programs, visit www.bornfreeusa.org


Monica Engebretson, monica@bornfreeusa.org, 916.447.3085 x210


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