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For Immediate Release: 12/10/08

International eco-friendly fashion design contest launches

“Green celebrity” judges to pick the best new fur-free fashions

Sacramento, CA — Make a fffashion statement! Born Free USA united with Animal Protection Institute (Born Free USA) and leading environmental publication, E Magazine, are launching fffashion,” the fur-free fashion design competition. fffashion’s goal is to promote the ethical and environmental benefits of foregoing fur fashions while creating an opportunity for independent designers to showcase their talent for a worthy cause.

Winners will be will be chosen by a celebrity panel of judges including eco-model and Discovery Channel “Planet Green” host, Summer Rayne Oakes; lifestyle icon Sophie Uliano, author of New York Times bestselling book Gorgeously Green, and E Magazine editor Brita Belli.

“Being fur-free is both socially and environmentally responsible. Not only is the use of fur unconscionable in this progressive day and age, it is damaging to our wildlife, our ecosystems and people who work in fur processing factories,” says fffashion judge Sophie Uliano. “In short, it’s impossible to design with fur, sell fur, or wear fur, and claim one is anything close to being ‘green’.”

Independent designers are invited to enter their fur-free fashion designs for cash prizes and the chance to be featured in a full-page ad in the September/October issue of E Magazine. Additional support for fffashion comes from UsTrendy, an innovative fashion company which aims to modernize the fashion process, which will help spread the word about the contest to independent designers. “This is a great opportunity for independent designers to showcase their talents and help raise awareness of a very noteworthy cause,” says USTrendy founder, Sam Sisakhti.

Complete contest details can be viewed at www.bornfreeusa.org/fffashion.

“In recent years more and more markets have begun embracing ideologies that support ethical consumerism,” says Monica Engebretson, senior program associate for Born Free USA. “Because shopping with concern for the environment, people, and animals is a core value for many consumers, taking a stand against fur fashion is a no-brainer.”

The fffashion competition is a program of Born Free USA’s Consumers for a Fur Free Society (CFFS) program. CFFS represents an international effort to provide consumers with accurate information about retailers and fur, allowing consumers to make an informed choice when shopping. CFFS has widespread international success, with partners including H&M, American Apparel, and Pier 1 in the U.S., and Marks and Spencer, Topshop, and the Co-operative Group in Europe.

CFFS is part of the international Fur Free Retailer program, supported and endorsed by the Fur Free Alliance, an international coalition of 35 leading animal and environmental protection organizations representing millions of supporters worldwide.

Born Free USA is a national leader in wildlife conservation and advocacy, working to end animal cruelty and exploitation through legislation, litigation and public education. For more information on Born Free USA and its programs, visit www.bornfreeusa.org.

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Contact:
Zibby Wilder, Born Free USA, 916.267.7266

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