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Press Releases

For Immediate Release: 08/11/10

Nature: The Born Free Story

Press Release distributed at The Television Critics Association Press Tour, August 2010, by WNET


THIRTEEN's Nature explores the legacy of perhaps the most iconic wildlife story ever told in The Born Free Story, Winter/Spring 2011 on PBS. Featuring George Adamson's diary entries and rarely seen home movies, film examines how the story of one lion changed the way we look at animals today. Nature Online (pbs.org/nature) features more than 30 full episodes.

The year 2010 marks the 50th anniversary of Joy Adamson's milestone book, Born Free, a book that forever changed the way we think about wildlife. The dramatic story of Joy and George Adamson becoming surrogate parents of an orphaned lion cub named Elsa and her eventual release back into the wild sold millions of copies around the world, and the extraordinarily successful film based on the book went on to win two Academy Awards. It was one of the earliest representations on film of animals as individuals and had considerable repercussions in the world of conservation. The idyllic story portrayed on film was far from reality. Behind its romanticized depiction of Elsa and the Adamsons is the compelling story of the daring and controversial life two lovers of wildlife chose to live. But it is also a celebration of how a simple act of kindness taught us all how to see animals in a brand-new way.

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For Immediate Release: 08/06/10

Make Room Project Runway

Winners of 2nd Annual Fur Free Fashion Competition Announced by Born Free USA and Celebrity Judges

Washington DC — To shine a spotlight on talented emerging fashion designers who believe in the ethical and environmental benefits of shunning fur fashion, Born Free USA (BFUSA), the nationally recognized leader in animal welfare and wildlife conservation, created the Fur Free Fashion (fffashion) Competition, now in its second successful year. Winners were announced today by Born Free CEO Will Travers, after a celebrity judging panel made their final choices.

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For Immediate Release: 08/05/10

Born Free USA praises Illinois Governor Quinn for signing Primate Pet Ban into Law

CHICAGO — Born Free USA applauds Governor Pat Quinn for signing a bill that will prohibit the private ownership of primates as pets. Born Free USA works to Keep Wildlife in the Wild and now Illinois becomes the 22 state to send a message that primates belong in the wild–not in homes as "pets."

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For Immediate Release: 07/21/10

Born Free USA applauds the Sacramento City Council for approving performing animal ordinance

On Tuesday, July 20th, the Sacramento city council approved an ordinance that will help protect animals used in traveling shows when they come to the city of Sacramento.

Commercial animal exhibitors including rodeos and traveling circuses will now be required to obtain a permit from the Animal Care Service manager 30 days prior to the scheduled performance.

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For Immediate Release: 07/16/10

Freedom for 15 Long-Tailed Macaques after Life in a Laboratory

Born Free USA Primate Sanctuary to welcome new arrivals

Dilley, Texas — Following the closing of an east coast pharmaceutical laboratory, 15 Long-tailed Macaques are getting a second chance at life. They arrive this weekend at the Born Free USA Primate Sanctuary in Dilley, Texas, the only sanctuary in the U.S. that enables rescued primates to live freely in large multiple-acre native enclosures, with minimal human interference, far removed from exploitation. The Sanctuary is currently home to more than 500 primates, many of whom were rescued from roadside zoos, research facilities, and private possession.

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For Immediate Release: 06/17/10

Orphan chimps could head for Rainbow Nation with your help!

Two Chimpanzees Confiscated from Dealers Await Flight to Freedom

Two young orphan chimpanzees, recently confiscated from unscrupulous animal dealers in the Central Africa Republic (CAR), could be on their way to a Sanctuary in South Africa – if funds can be found right away!

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For Immediate Release: 05/19/10

Hopping Mad!

Born Free USA asserts live markets and other sales are: Bad for Frogs; Bad for Turtles; Bad for Native Species; Bad for the Environment... are they Bad for You?

In a wise but limited precautionary move, last month the California Department of Fish and Game adopted a ruling to cease issuing permits for the importation of live turtles and frogs in an effort to help protect the state’s sensitive habitats from invasive species and the diseases they may carry.

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For Immediate Release: 03/25/10

CITES Parties Confirm Vote for Elephants

Doha, Qatar — Parties to the Convention on International Trade in Endangered Species (CITES) today confirmed votes earlier this week to maintain strong international protection for African elephants in Tanzania and Zambia. This in the face of fierce lobbying to commercialize ivory once again.

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