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Press Releases

For Immediate Release: 09/30/10

Born Free USA Launches Trapping Database

Online Tool’s Designed To Be First Official Source to Track Incidents of Nontarget Animals Injured or Killed by Traps

Born Free USA, the nationally recognized leader in animal welfare and wildlife conservation, has launched an interactive database that tracks incidents of cats, dogs and other nontarget victims who are injured or killed as a result of getting caught in traps set for wild animals. Born Free USA reports that for every target animal trapped, an estimated two nontarget animals are captured, and there is no existing official tracking system for these horrendous occurrences.

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For Immediate Release: 09/27/10

Easy Prevention of Conflicts with Wildlife This Fall

Born Free USA Offers Simple Reminders To Humanely Keep Bats, Raccoons and Others From Becoming a Problem for Homeowners

"Nuisance" wildlife control, in which people hire wildlife control operators to trap and kill animals in an attempt to mitigate conflicts, continues to be a growing and largely unregulated industry with little accountability or basic humane animal care and treatment standards.

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For Immediate Release: 09/20/10

Easy-To-Use Database Tracks Exotic Animal Incidents

Born Free USA, the nationally recognized leader in animal welfare and wildlife conservation, has launched an unprecedented interactive database of deadly and dangerous captive wild animal incidents designed as a resource for the media, lawmakers, activists and the public, to help shed light on the magnitude of the issue.

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For Immediate Release: 09/10/10

Global Fashion Star Adolfo Dominguez Backs Born Free's Fur-Free Stance

International fashion designer and retailer Adolfo Dominguez has reached out to Born Free USA to promote to U.S. consumers its commitment to fur-free fashion.

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For Immediate Release: 09/09/10

Lion Attack Is Latest Reminder Wildlife Should Stay in the Wild

Born Free USA, the nationally recognized leader in animal welfare and wildlife conservation, says the lion attack on its trainer at the MGM Grand in Las Vegas is just one of thousands of incidents involving a wild animal attack on a human, including the fatal bear attack last month in Ohio.

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For Immediate Release: 09/01/10

Born Free USA Helps Out in Cameroon

In August, the Last Great Ape Organization found itself in the worst cash-flow crisis it had experienced for years. It appealed to Born Free USA for financial support to save it from a total standstill.

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For Immediate Release: 08/12/10

Cats, Dogs Crushed by Traps Set for Wildlife

Victims' human companions ask Born Free USA to help

Born Free USA (BFUSA) estimates that more than 300,000 non-target animals are the unintended victims of body-crushing wildlife traps set each year. Cats and dogs are injured or killed, suffering excruciating pain and losing limbs, as a result of the remorseless jaws of leghold traps, Conibear traps and snares (cable nooses) set for wild animals who trappers plan to capture and strip for fur.

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For Immediate Release: 08/11/10

Nature: The Born Free Story

Press Release distributed at The Television Critics Association Press Tour, August 2010, by WNET


THIRTEEN's Nature explores the legacy of perhaps the most iconic wildlife story ever told in The Born Free Story, Winter/Spring 2011 on PBS. Featuring George Adamson's diary entries and rarely seen home movies, film examines how the story of one lion changed the way we look at animals today. Nature Online (pbs.org/nature) features more than 30 full episodes.

The year 2010 marks the 50th anniversary of Joy Adamson's milestone book, Born Free, a book that forever changed the way we think about wildlife. The dramatic story of Joy and George Adamson becoming surrogate parents of an orphaned lion cub named Elsa and her eventual release back into the wild sold millions of copies around the world, and the extraordinarily successful film based on the book went on to win two Academy Awards. It was one of the earliest representations on film of animals as individuals and had considerable repercussions in the world of conservation. The idyllic story portrayed on film was far from reality. Behind its romanticized depiction of Elsa and the Adamsons is the compelling story of the daring and controversial life two lovers of wildlife chose to live. But it is also a celebration of how a simple act of kindness taught us all how to see animals in a brand-new way.

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