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Born Free/Land Rover Partnership Saves African Lions

Published 05/06/14

In a vital partnership between Land Rover and Born Free, we use Land Rover’s “Defender” vehicle to travel across Africa to save lions and other imperiled species. Born Free has developed a new, effective version of the traditional boma, which protects livestock so that the Masai people no longer hunt lions who threaten these animals. As Will Travers, Founder of Born Free USA explained, “We are dramatically reducing the number of livestock killed and at the same time preserving the lion population in the region.”

Link: The Sun

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