Lisa Guerrero of "Inside Edition" ventured into a shopping mall in Cincinnati, OH, to investigate a display there of live tigers. For $55, patrons are allowed to play with tiger cubs and pose with them for pictures. As Guerrero points out to exhibit workers, some of the animals look ill; one cub has a patch of fur missing. It's a heartbreaking scene. Born Free USA's executive vice president, Adam Roberts, is interviewed during the segment and firmly states the obvious: There's no excuse for such cruel exploitation of a species who should instead be left alone in the wild. Watch the report!