At age 5, Will Travers spent a year in Africa while his parents – Bill Travers and Virginia McKenna – were starring in a movie about efforts to return a lioness to the wild. Released in 1966, "Born Free" was an instant classic with a lasting impact, raising the public's consciousness about animal welfare through the beloved lioness Elsa. The movie had a lasting impact on Will Travers, too. He is the chief executive officer of Born Free U.S.A. united with Animal Protection Institute, a nonprofit based in Sacramento. The organization, which began in November with the merger with API, tackles many animal issues, among them the plight of animals in zoos.
For activist, it’s lions and tigers and cares
Blair Anthony Robertson