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Spotlight News

Change a Life. Adopt a Primate.

Published 03/31/14

Will you "adopt" a primate at the Born Free USA Primate Sanctuary? Adoptions help us provide the monkeys with nutritious food, expert care, and critical rehabilitation. Adoption packages are available for $25, $52, or $100 per year, or become a Primate Sustainer with a monthly contribution of $10 or more. You can adopt Carly, Grinch, Khy, Nala, Friendly, or Mig (pictured to the right): a young female bonnet macaque who arrived at the sanctuary in 2006 after spending her entire life in a laboratory. Adopt today and give the gift of a brighter tomorrow!

Support Born Free USA through The Vegetarian Site

Published 03/21/14

The Vegetarian Site is donating 10% of all sales during the month of March to Born Free USA. Shop for vegan shoes, foods, health and beauty products, books, and DVDs to benefit wildlife. This full-service, socially-responsible website is also a great resource for recipes and articles to jump-start or support a healthy, cruelty-free vegan lifestyle. Shop and help animals today!

"Monkey Business" Book Benefits Born Free USA!

Published 03/21/14

Author Erika Fleury’s new book, Monkey Business: A History of Nonhuman Primate Rights, explores the past, present, and future of nonhuman primate rights, from the pet and entertainment industries to the ethics of primate use in research. Use this link to purchase the book, and 50% of proceeds will be donated to Born Free USA--but only during the month of March! Get your copy today!

Born Free USA's CEO, Adam Roberts, Featured in Congressional Quarterly

Published 03/11/14

Congressional Quarterly (CQ) features Born Free USA's CEO, Adam Roberts, in its most recent publication. The article details Born Free USA's history, our focus on policy change to protect wildlife, and Roberts' expert background in the field of animal advocacy. Be sure to give this exciting article a read to learn more about our work to save animals!

"Monkey Business" Book Benefits Born Free USA!

Published 03/10/14

Author Erika Fleury’s new book, Monkey Business: A History of Nonhuman Primate Rights, explores the past, present, and future of nonhuman primate rights, from the pet and entertainment industries to the ethics of primate use in research. Use this link to purchase the book, and 50% of proceeds will be donated to Born Free USA--but only during the month of March! Get your copy today!

Support Born Free USA through The Vegetarian Site

Published 02/28/14

The Vegetarian Site is donating 10% of all sales during the month of March to Born Free USA. Shop for vegan shoes, foods, health and beauty products, books, and DVDs to benefit wildlife. This full-service, socially-responsible website is also a great resource for recipes and articles to jump-start or support a healthy, cruelty-free vegan lifestyle. Shop and help animals today!

Support Born Free USA with "Owls and Friends"

Published 01/31/14


One of our most cherished corporate partners, Owls and Friends, is doing a special month-long benefit for Born Free USA. We will receive 20 percent of all sales for the month of February! Its wildlife-themed jewelry, accessories, and gifts are perfectly in sync with the work we do to Keep Wildlife in the Wild. All items are carefully-selected vegan and fair-trade products. Please be sure to check out the Owls and Friends website and order by February 28.

Inspections Don't Improve Animal Welfare at British Zoos, Study Finds

Published 01/24/14

Do formal inspections actually lead to an improvement in animal welfare standards at British Zoos? Unfortunately, a new study finds that they do not. The authors analyzed the results of two consecutive inspection reports for 136 British zoos, and found no evidence of overall improvement to minimum animal welfare standards between the first and second inspections. Many zoos fail to meet these minimum standards at all—and the authors uncovered inconsistency between inspectors. The researchers conclude that a better system for inspection and licensing is warranted. Click here to read the study.

Become a Born Free USA Member

Published 01/21/14

Please join us in making this world a safer place for wildlife with a Born Free USA Membership. When you become a Member, you join tens of thousands of other compassionate individuals who are committed to making a difference for animals in need. With your Membership, you receive an exclusive ‘Elsa the lioness’ lapel pin, a Membership certificate, a subscription to our bi-annual Animal Issues Digest magazine – plus the knowledge that you are helping to Keep Wildlife in the Wild. Our Members are our partners in action, and together, we can make a difference in 2014. Please join Born Free USA today.

Reflecting on a Campaign that was For the Birds...

Published 01/02/14

Born Free USA’s Executive Vice President, Adam Roberts, emphasizes the importance of National Bird Day by sharing his history with avian protection; the progress that has been made for birds; and what must still be accomplished to ensure that birds enjoy a healthy future. Read his thoughts on National Bird Day below.

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Ring In the New Year by Celebrating National Bird Day!

Published 12/31/13

Happy new year from Born Free USA! 2013 was filled with successes, and 2014 is shaping up to be an even better year for animals. We’re kicking off the new year by celebrating National Bird Day this Sunday, January 5: a day to shine a spotlight on issues critical to the protection and survival of captive and wild birds. Visit www.nationalbirdday.org to learn how you can get involved and help our feathered friends!

Help Us Make 2014 the Best Year Yet for Animals!

Published 12/20/13

As the year comes to a close, remember to keep animals in mind! December 31 is your last chance to make a tax-deductible donation to Born Free USA in 2013. We look forward to everything you’ll help us accomplish in 2014, and your generous donation can help start the year off right for wildlife. On behalf of everyone at Born Free USA, we wish you, your family, and your furry friends a safe and happy holiday season!

Win Signed Guitars from REO Speedwagon and More!

Published 12/16/13

Don't miss out on your chance to win a signed guitar from popular bands such as Survivor, Kansas, Styx, and REO Speedwagon! Join Born Free USA’s eAlert Team and ‘like’ us on Facebook to be among the first to know when the signed guitars go up for auction—and so that we can keep you informed on ways you can help us Keep Wildlife in the Wild. All proceeds from guitar auctions will benefit the Born Free USA Primate Sanctuary in Dilley, Texas.

Born Free USA Visa Platinum Rewards Card

Published 12/02/13

Help animals while you shop this holiday season! You'll probably already use a credit card for your holiday shopping, so why not choose Born Free USA's? Support Born Free USA with the new Born Free USA Visa® Platinum Rewards Card. When you apply for and use your card, the bank will donate $50 to Born Free USA, and will donate a percentage of your future purchases to Born Free USA, as well! The more of us who participate, the bigger the impact we can make. Apply for a Born Free USA Visa® Platinum Rewards Card today, and spread some holiday cheer to animals in need!

Born Free USA Witnesses Ivory Crush

Published 11/15/13

Born Free USA's Executive Vice President, Adam Roberts, attended the U.S. Fish and Wildlife Service's November 14 ivory crush, in which nearly six tons of confiscated elephant ivory was destroyed. Roberts explained the significance of this historic event in an interview with the Associated Press.

Born Free USA Receives Two Exciting Awards

Published 10/28/13

We're proud to announce that Born Free has just received two exciting awards: a lifetime achievement award for Founder Virginia McKenna at the New York Wildlife Conservation Film Festival and a 2013 World Tourism Award. McKenna and her son Will Travers, CEO of Born Free USA, accepted the World Tourism Award at a high profile ceremony at the World Travel Market in London.

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Will you "adopt" a primate?

Published 10/14/13

Will you "adopt" a primate at the Born Free USA Primate Sanctuary? Adoptions help us provide the monkeys with nutritious food, expert care, and critical rehabilitation. Adoption packages are available for $25, $52, or $100 per year, or become a Primate Sustainer with a monthly contribution of $10 or more. You can adopt Carly, Grinch, Khy, Mig, Nala, or Friendly, our newest adoptable baboon: a dominant female who just arrived at the Sanctuary after a lifetime in a research lab. Adopt today and give the gift of a brighter tomorrow!

Born Free USA Staff Marches for Elephants

Published 09/30/13

Born Free USA staff joined hundreds of other compassionate ele-friends in Washington DC for The David Sheldrick Wildlife Trust's International March for Elephants on Friday 4th, October. Born Free USA CEO, Will Travers, spoke at the rally in front of the White House. Check out his speech and photos from the march!

Our work is far from over, though. Born Free USA continues to fight against elephant poaching and illegal wildlife trafficking, and you can be a part of these efforts! From now through October 14, your purchase of a 'Crush the Ivory Trade' campaign tee-shirt from FLOAT Apparel will help support Born Free USA's work. Advocate for elephants in style, and remember to Say No to Ivory!

Change a Life. Adopt a Primate.

Published 09/23/13

For as little as 50 cents per week, you can change the life of an animal by adopting a monkey at the Born Free USA Primate Sanctuary. We need your help to give them all that they need to live happy and healthy lives. Packages are available for $25, $52, or $100. Or, you can become a compassionate Primate Sustainer with a monthly contribution of $10 or more. Adopt today!

Running Wild for Born Free USA

Published 09/20/13

A loyal animal lover, Margaret Green is running a half marathon on September 22 to raise awareness for wild animals and Born Free USA! Please support Margaret's fundraiser by making a donation today. All of the proceeds benefit Born Free USA. Visit Margaret's fundraising page today!


Cat Fancy profiles Born Free USA's Adam Roberts

Published 09/10/13

The popular publication tells the story of how a big-cat rescuer, Born Free USA's Executive Vice President, Adam Roberts, met and married a small-cat rescuer, Stephanie Shain. Their individual experiences with different types of cat rescue compliment and motivate each other to help cats of all sizes. Read the story »

New & Improved Primate Adoption Program

Published 09/06/13

The Born Free USA Primate Sanctuary cares for over 600 primates — and you can help by taking advantage of our new and improved adoption program! For $25, $52 or $100 a year, you can make a difference in primates' lives. Your donation helps us provide food, care and rehabilitation to these individuals and your adoption kit will provide you with materials about your adopted primate — including a color photo. Adopt a primate today »

Show Your Born Free USA Pride

Published 08/01/13

Show others that you support Born Free USA with our 100 percent organic cotton T-shirts. Your purchase goes toward our work on behalf of animals and by wearing this shirt, you are bound to engage others in a conversation to Keep Wildlife in the Wild — and look good doing it! Only $19.95, including shipping and handling. Purchase one now »

New Report: Economics of Trophy Hunting in Africa Are Overrated and Overstated

Published 06/26/13

Born Free USA is proud to help reveal new evidence showing that trophy hunting -- especially of species such as lions -- is not economically beneficial. This should suppress any argument that hunting equals conservation. Read the latest economic study and see our short infographic.

Wildlife Freedom Auction

Published 06/25/13

Born Free USA's online auction runs June 25 – June 29. We have some great items this year! Artist Camilla d’Errico has donated two of her beautiful signed prints. Check out the deluxe doggie gift basket from Natural Balance pet foods. And discover so much more. Bid on some exciting gifts and help animals too by visiting www.biddingforgood.com/bornfreeusa.


Wildlife Hero - Interview by Adrian Cale with Will Travers

Published 06/06/13

Adrian Cale explores the life and work of our CEO, Will Travers OBE and Born Free, in this 23-minute pilot for a prospective TV series called Wildlife Heroes. Described as "Fascinating and insightful".


On 'Inside Edition,' Born Free Attacks Lion Meat

Published 05/16/13

Born Free USA's Adam Roberts appeared on "Inside Edition" on May 17 to explain why restaurants should not be serving lion meat. Watch a video of the segment. Lion meat is appearing with increasing frequency on menus across the land. Just this month, lion tacos debuted at Taco Fusion in Tampa, FL. As Born Free USA showed in a 2011 undercover investigation, the lion meat industry is shady and under-regulated, and places both people and animals at risk. Consumers, restaurant owners and policy-makers are all equally responsible for putting a stop to this risky business by refusing to buy or sell lion meat and by pushing for and passing stronger regulations and prohibitions on the possession, slaughter and sale of lions in the United States.

On the Grand Cover: Our Own Virginia McKenna

Published 05/06/13

Born Free co-founder Virginia McKenna is featured in the May/June edition of Grand, a digital magazine for grandparents and their families. Virginia is pictured on the cover with three of her grandchildren, including the daughter of Born Free USA Chief Executive Officer Will Travers, Lily. In the article, Virginia says: "I want my grandchildren to grow up to be sensitive to other creatures. Keeping wild creatures in confined spaces with incorrect socializing is very damaging and deeply sad. We don't want our children and grandchildren growing up thinking that's okay."

Just in Time for Mother's Day: 'Adopt' Nala!

Published 05/02/13

Beautiful Nala arrived at our Primate Sanctuary last summer as part of a group of 29 hybrid long-tailed and pig-tailed macaques rescued from the bankrupt Wild Animal Orphanage in San Antonio. Now, because Born Free USA supporters made her the top vote-getter in a three-way competition this spring, Nala has become the newest "adoptee" in our Adopt a Primate program! For $52 a year (that's just $1 a week), you can adopt Nala or any of five other monkeys and you will help ensure that they are well-cared for at our spacious sanctuary in south Texas. Gift adoptions are available, too, and they make unique Mother's Day presents. Read more about Nala and please consider joining our adoption program.

Born Free Welcomes Rescued Tortoises!

Published 04/08/13

Born Free operates a wildlife rescue center in Ethiopia, at Ensessakotteh. There, we received our first new animals of the year on Feb. 1, when we were asked by our partners at the Ethiopian Wildlife Conservation Authority (EWCA) to collect four leopard tortoises at an agricultural supply depot. Compared with lions (or nearly any other animal) tortoises are normally easy to rescue, but not this time. The tortoises were all huge! Two were the heaviest we have ever received and, quite possibly, would be world record holders. Read about how they've settled in, and what some of our other rescues there are up to these days.

Congratulations, Jenn! You Won Our Contest!

Published 03/18/13

In conjunction with National Bird Day 2013, late last year we hatched our second annual Free Bird Photo Contest. We were very excited to partner with Outset Media, which provided as first- through fifth-place prizes the board game "What Bird Am I?" The six-week competition was open to all and attracted some 200 entries. The winning photograph of house sparrows was taken by Jenn Fraleigh of Forked River, NJ. She received a bird feeder and organic T-shirt from the Born Free USA online store, a copy of the board game "What Bird Am I?" and other prizes. Check out the contest's complete results by visiting here. And stay tuned to our National Bird Day 2014 homepage for more NBD developments, including the third annual Free Bird Photo Contest in about nine months!

Will Travers' Closing Remarks at CITES 2013

Published 03/14/13

Will Travers, Born Free USA's chief executive officer and president of the Species Survival Network, a coalition of 100 wildlife organizations, gives his closing address to participants of the 16th meeting of the Conference of Parties to CITES (Convention on International Trade in Endangered Species). Watch Travers' reaction to earlier CITES 2013 developments and find other up-to-the minute tweets, photos, blogs and videos on our "Latest from CITES" webpage; and check out our CITES photo gallery.

From CITES, Promising Shark News

Published 03/11/13

Sharks are being slaughtered at a breathtaking clip — and with shocking disregard for their suffering or for the waste of the rest of their bodies — to satisfy a demand for shark fin soup. They're being wiped out so that people can have appetizers. Well, maybe something finally is being done about that on an international level. Today, protective measures for five shark species advanced at the CITES conference in Bangkok, with final action on those measures to be fully resolved by week's end. Watch our Will Travers' reaction to the shark developments and find other up-to-the minute tweets, photos, blogs and videos on our "Latest from CITES" webpage; and check out our CITES photo gallery.

CITES Fails the Polar Bear (VIDEO)

Published 03/07/13

In a blow to polar bears and a maddening display of capitulation to crass commercial interests, an assemblage of nations today declined to provide extra protection — i.e., Appendix I status — for polar bears. Will Travers expresses his disappointment in the vote at the Bangkok meeting of CITES, which soundly rejected a proposal to help an animal who also is greatly imperiled by the impacts of climate change. Watch Travers' reaction and find other up-to-the minute tweets, photos, blogs and videos on our "Latest from CITES" webpage; and check out our CITES photo gallery.

Born Free Makes Presence Known at CITES

Published 03/06/13

A milestone event that occurs just once every three years, the 16th Meeting of the Conference of the Parties to the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) is well under way in Bangkok, Thailand — and Born Free USA is there in force, doing all we can to advance the companion causes of compassionate conservation and keeping wildlife in the wild. Our chief executive officer, Will Travers, already has spoken out many times, including at a wildlife law enforcement awards ceremony March 6. Watch his six-minute presentation by clicking on the accompanying image; find that speech and other up-to-the minute tweets, photos, blogs and videos on our "Latest from CITES" webpage; and check out our CITES photo gallery.

Born Free's at Global Wildlife Conference

Published 02/27/13

Every three years, representatives from more than 170 countries gather to discuss issues related to the planet's wonderfully diverse animal and plant species. The 16th Meeting of the Conference of the Parties to CITES (Convention on International Trade in Wild Fauna and Flora) is under way through March 14 in Bangkok, Thailand. Born Free USA is there and focusing on a number of important issues. Among them are the threats that poaching and the illegal wildlife parts trade pose to elephants, rhinoceroses, tigers and sharks. Find out more on our CITES Key Issues webpage, and stay tuned for tweets, blogs and other updates from Born Free USA's leaders on the scene, Chief Executive Officer Will Travers and Executive Vice President Adam Roberts.

A Letter to You from Virginia McKenna

Published 02/12/13

The following was written by Virginia McKenna, star of the iconic movie “Born Free” and a co-founder of Born Free.

Being given a second chance in life is rare. But this is the happy fate for more than 600 primates at Born Free USA’s sanctuary. Most of the animals have been rescued from lives of misery and pain and solitude, but now they can make friends, walk on the earth, climb trees and, above all, be cared for with love and compassion.

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Our Annual Bird Photo Contest Takes Flight!

Published 01/28/13

Time is running out to enter our second annual Free Bird Photo Contest! E-mail a picture you have taken of a bird in the wild by the end of the day on Thursday, Jan. 31 and you will be eligible for the top prize: a bag of goodies from our online store worth more than $100. You'll also receive prominent mention on our website. Find contest rules here. Click here or on the image at right — a photograph of a great gray owl entered last year by Sherrie Duris of Oregon, OH — to see results from our inaugural contest.

You Can Help the African Lion!

Published 01/11/13

The U.S. Fish and Wildlife Service has declared that our joint petition to list the African lion as "endangered" under the Endangered Species Act may be warranted. From now until 11:59 p.m. EST Monday, Jan. 28, the FWS is seeking scientific, commercial and other data in support of classifying the lion as endangered. Please consider adding your voice to this most worthy cause! Also, if you have not done so already, check out Born Free USA's lions page and read about our recent year-long, undercover investigation into the lion meat trade.

Happy National Bird Day!

Published 01/04/13

Today (Saturday, Jan. 5, 2013) is National Bird Day! Please join us in our annual celebration by taking a few moments to check out this year's happenings, including National Bird Day e-cards, the second annual Free Bird Photo Contest, special community events, and new tips on bird care. The best way to honor National Bird Day is to see them in action! Take a walk if it's nice outside or check out the wintry scene through a window and you'll be sure to witness birds of various sizes and colors. Perhaps you will agree with us that they are worthy of celebrating every day of the year.

Happy New Year!

Published 01/01/13

At Born Free USA, we enter the new year as determined as ever to promote and make happen our core mission: to end the suffering of wild animals in captivity, rescue individual animals in need, protect wildlife — including highly endangered species — in their natural habitats, and encourage compassionate conservation globally. Thank you for your support and for all you do to help animals. Have a happy, compassion-filled new year!

Help Us Make 2013 a 'Lucky 13' for Animals!

Published 12/28/12

Because of compassionate people such as you, one hundred eight monkeys we rescued this summer have settled into the Born Free USA Primate Sanctuary. Lions are one step closer to gaining protection in the United States under the Endangered Species Act. Five cheetah cubs we rescued in Ethiopia suddenly have a bright future. We have accomplished all that, and so much more, in 2012. As we look ahead to 2013, much vital work remains to be done. Will you please consider giving $13 (tax-deductible) today to make next year a "Lucky 13" for animals? Thank you for your support, and have a very happy new year.

The Sad Case of the ‘Ikea Monkey’

A Statement from Born Free USA

Published 12/26/12

Born Free USA has been following the case of the so-called “Ikea Monkey” named Darwin. This baby Japanese macaque, dressed in a faux-shearling, fitted coat, was found alone in the vastness of an Ikea store parking lot, in Toronto, during the Christmas shopping rush. Folks took photos that subsequently went viral on the Internet, and were featured in news stories around the world. Toronto, like many Canadian cities, has a law against keeping certain species of exotic animals as pets. Darwin’s owner was fined, and she signed little Darwin over to the city, from where he was moved to a primate sanctuary, north of the city.

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In 2012, We've Accomplished a Lot Together

Published 12/20/12

The year began with our 10th anniversary version of National Bird Day, the most vibrant yet, and is concluding with a flurry of activity that has seen our bid to have the African lion listed as "endangered" under the U.S. Endangered Species Act gaining steam. Find out more about those triumphs, and many of our other biggest accomplishments in 2012, on our 2012 successes webpage! And if you'd like to help us begin 2013 with a full head of steam — and give yourself a bit of a tax break, to boot — please consider making a donation today.


Born Free USA Goes on TV to Fight for Lions

Published 12/06/12


In late November our bid to have the African lion listed as "endangered" under the Endangered Species Act cleared a hurdle. From now through Jan. 28, the U.S. Fish and Wildlife Service is soliciting comments (click here to add your two cents) on why the lion should receive this layer a protection — a much-needed development that would mean the United States no longer would be a "consumer" of lions (import them for trophy-room display, restaurant use, etc.) On Dec. 6, 2012, our executive vice president, Adam Roberts, spoke on Canadian TV about this issue. Watch this CTV News segment now!

Bid to List African Lion as Endangered Clears Hurdle (UPDATED)

Published 11/26/12

The U.S. Fish and Wildlife Service has declared that our joint petition to list the African lion as "endangered" under the Endangered Species Act may be warranted. From now through late January is a 60-day comment period during which the FWS will seek scientific, commercial and other data in support of classifying the lion as endangered. Please consider adding your voice to this most worthy cause! Also, if you have not done so already, check out Born Free USA's lions page and read about our recent year-long, undercover investigation into the lion meat trade.

Our Newest Corporate Partner's a Classic!

Published 11/19/12

Classic Hardware, a vintage-inspired, cutting-edge jewelry and accessories company, is donating a portion of retail sales of its Endangered Creatures Collection to Born Free USA. Classic Hardware is best known for its image-based jewelry and eye-catching vanity cases, and for this collection it collaborated with artists to emphasize the animal conservation message. Classic Hardware's designs have been worn by top celebrities (including Emily Blunt, Madonna, Christina Aguilera, Jennifer Love Hewitt and Chris Isaak) and featured in popular TV shows. Items range in price from $20 to $61.

Stars Come Out to Help Tigers, Born Free

Published 11/13/12

Born Free USA and Peace 4 Animals joined Saturday night (Nov. 10) in Hollywood to raise more than $10,000 for tiger conservation in India through the Satpuda Tiger Landscape Programme, one of our global field projects. About 150 people attended the event, hosted by Alison Eastwood. Check out pictures of Eastwood (shown here, on the right, with Katie Cleary) and other celebrities who were there, and also enjoy video interviews of some of the attendees. And if you would like to help tiger conservation efforts through the Satpuda project, please consider making a donation.

Nearly 50 Years Later, 'Born Free' Re-Recorded

Published 11/05/12

The Oscar-winning song "Born Free" has been re-recorded by legendary Queen guitarist Brian May and West End and Broadway singer Kerry Ellis. (Watch a video of the song now!) Their interpretation of the classic song is being sold in aid the Born Free Foundation and also supports Born Free USA's submission of a formal petition to the U.S. Department of the Interior to list the African lion as an endangered species under the Endangered Species Act. Find out more about that ongoing effort on our lions page.

He's an Adoptable One, Our Grinch!

Published 11/01/12

Our Grinch never stole Christmas! And you can help him have a merrier one by "adopting" (for $52 a year, the equivalent of $1 a week!) the male bonnet macaque. He's one of five monkeys up for adoption at the Born Free USA Primate Sanctuary in Texas. By participating in the adoption program, you will receive a photograph of your monkey along with some other goodies.

Grinch came to us from a university laboratory in the summer of 2006 after being "retired." Born in 1997, Grinch is in the prime of his life. Read more about him today!

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