Each year millions of exotic animals are captured from the wild or produced in captivity for commercial profit or human amusement, only to languish in conditions that fail to meet the instinctive, behavioral, and physical needs of these wild animals. The More Beautiful Wild campaign will reduce animal suffering by raising public awareness of the cruel and destructive exotic animal trade, by increasing legal protections for captive exotic animals, and by supporting efforts aimed at preserving wildlife’s rightful place in the wild.