The 2010 fffashion design contest winners!

Born Free USA and leading environmental publication, E Magazine, are proud to announce the 2010 winners of the 2nd Annual fffashion — the fur free fashion design competition promoting the ethical and environmental benefits of foregoing fur fashions.

Winners were chosen by a celebrity panel of judges including eco-model and Discovery Channel Planet Green host, Summer Rayne Oakes; lifestyle icon Sophie Uliano, author of New York Times bestselling book Gorgeously Green; and E Magazine editor Brita Belli. New this year is the "Green Award" judged by Josh Dorfman, author and television host of The Lazy Environmentalist TV series airing on Sundance Channel's The Green.

Entries from all designers (student and independent) were judged together and all were eligible for the First place, Second place, and Third place awards and prize packages. The highest ranking design by a student designer was also awarded recognition and the special Green Award was judged by Dorfman.

And the winners are...

First Place
Tammy Apóstol

Photographer: Tammie Snow / Model: Ellen Wahlstrom

Along with the $750 cash prize and a photo shoot producing the above featured photos, the first place winner also had their design featured in this E Magazine advertisement as well as this ad. Should you want to feature one of these ads in your publication, please contact info@furfreeshopping.com.

Second Place

Valerie Mayen

Third Place & Student Award

Kyle Ramirez

Green Award

Moe Donnelly

The Top Ten!

Born Free USA and E Magazine were thrilled to see the progressive, inspirational fashions that were entered into the competition. Here we present designs that made it into the "top ten" and to the final round of judging.

View the Top Ten entries for 2010 »

In addition, take a look at the 2009 fffashion design contest winners »

Thank You!

Special thanks goes to our judges and sponsors for making the 2nd Annual fffashion a success.

Judges:

Sponsors:

In addition we'd like to thank model Ellen Wahlstrom, makeup artist Raquel Siders with VIP-CAT, and photographer Tamie Snow for helping us create the gorgeous photos of fffashion's winning design.