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Born Free USA Blog
Adam M Roberts

Born Free USA Blog

by Adam M Roberts,
Chief Executive Officer


When it comes to animals, Adam Roberts not only talks the talk, but also walks the walk. Since beginning his animal advocacy career in Washington, D.C. in 1991, Adam's ambition, tireless involvement, and profound knowledge of conservation and wildlife issues have cemented him as a go-to voice for protecting animals — and he has elevated Born Free USA to the respected and impactful organization that we know today. Adam's compassionate, informed, and forward-thinking blogs will surely motivate you to join us in our fight to Keep Wildlife in the Wild.

Using Celebrity to Stand Up for Animals

Published 12/27/13

Never underestimate the power of media to stimulate positive change. “Blackfish,” the hit documentary that exposes abuse and exploitation in the captive marine mammal industry, made its television debut in October—and quickly drew the public eye to marine animal suffering at SeaWorld.

SeaWorld’s innocent reputation has been challenged, perhaps never to be fully restored, and public criticism of the marine theme park has spread like wildfire. A once-popular tourist attraction has rapidly gained (well-deserved) infamy.

Born Free USA has actively opposed the use of animals in entertainment for years. But now, leading the charge against SeaWorld’s injustices is not only the usual faction of animal advocacy organizations—but famous stars of the music stage.

After “Blackfish” enlightened them to the plight of captive marine mammals, musical acts such as Willie Nelson, Heart, Trisha Yearwood, Martina McBride, Barenaked Ladies, 38 Special, REO Speedwagon, and Cheap Trick have cancelled their upcoming concerts at SeaWorld.

And, because these are big-name acts, each cancellation is plastered all over news outlets. “Blackfish” is frequently cited as the impetus for the cancellations, which introduces new audiences to the film’s existence—and spreads the word about the ethical concerns surrounding SeaWorld. Even those who typically pay little attention to animal advocacy now see their news filled with provocative stories about musicians, SeaWorld, and “Blackfish.” It’s exposure. It’s education. Kudos to these stars for taking a stand against this fundamentally flawed theme park concept.

Celebrities hold a unique, powerful potential for public impact. Name recognition alone establishes the opportunity for widespread publicity. Thankfully, as we’ve seen in the case of my parents with their iconic “Born Free” film; with Brian May, guitarist for the band Queen and proud animal advocate; and now, with this recent barrage of ethically-motivated musical acts, concerned stars are using their influential status for good.

I recently read that a 5th grade class in Malibu, CA has cancelled its long-standing overnight trip to SeaWorld in light of the revelations in “Blackfish.” In my mind, these kids are now rock stars, too! If this is any indication of the young generation’s burgeoning empathy for nonhuman beings, then media has done their job. I eagerly anticipate a more compassionate future in which critical awareness is the norm—and institutionalized animal exploitation, like that of SeaWorld, is merely a shameful memory.

Blogging off,

Will

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