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Born Free USA Blog
Adam M Roberts

Born Free USA Blog

by Adam M Roberts,
Chief Executive Officer

When it comes to animals, Adam Roberts not only talks the talk, but also walks the walk. Since beginning his animal advocacy career in Washington, D.C. in 1991, Adam's ambition, tireless involvement, and profound knowledge of conservation and wildlife issues have cemented him as a go-to voice for protecting animals — and he has elevated Born Free USA to the respected and impactful organization that we know today. Adam's compassionate, informed, and forward-thinking blogs will surely motivate you to join us in our fight to Keep Wildlife in the Wild.

The Horror, the Horror

Published 01/23/13

I have just viewed three remarkable online videos. They total less than five minutes, but what they have to say about African elephants — and the assault they continue to face — should resound across the world for as long as it takes to completely stop the bloody ivory trade.

Each day, perhaps a hundred elephants are poached to satisfy a growing demand for ivory. It’s usually just carved into mere trinkets that gather dust on the shelves of people who seek to show — apparently with no awareness or, worse, concern that they are fueling an incredibly brutal and illegal industry — that they are special people.

They aren’t special. They are the problem.

If elephants are to endure in Africa, where a few decades ago there were 1.3 million but now there are as few as 450,000, the public’s appetite for ivory must cease. People need to wake up and smell the carnage. They need to think globally, about how wonderful the presence of wild elephants is, and act locally: find other ways to express wealth that don’t entail so much bloodshed, stress and suffering.

Meanwhile, my Born Free USA colleague Adam Roberts and I are looking forward to the CITES (Convention on International Trade in Endangered Species) Meeting of the Conference of the Parties in March. During those three weeks in Bangkok, our sleeves will be rolled up and we will work tirelessly for elephants. We must succeed.

Meanwhile, I encourage you to view those three videos (here, here and here) by the African Environmental Film Foundation. Within five minutes you surely will share my passion for elephant protection.

Blogging off,

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