Born Free USA Blog
by Adam M Roberts,
Chief Executive Officer
When it comes to animals, Adam Roberts not only talks the talk, but also walks the walk. Since beginning his animal advocacy career in Washington, D.C. in 1991, Adam's ambition, tireless involvement, and profound knowledge of conservation and wildlife issues have cemented him as a go-to voice for protecting animals — and he has elevated Born Free USA to the respected and impactful organization that we know today. Adam's compassionate, informed, and forward-thinking blogs will surely motivate you to join us in our fight to Keep Wildlife in the Wild.
Though we’ve innately known it for some time, scientists are now declaring the harmful effects of using chimpanzees in movies and television — not just for the chimpanzees, but for humans, too. When chimps are anthropomorphized and depicted as engaging in human behaviors (buying insurance, eating sandwiches, driving cars, etc.), people are more likely to believe that chimpanzees are not endangered and that wild populations are steady and healthy. They also may start to think that chimpanzees are suitable “pets.”
Last year, scientists at the University of Chicago presented pictures of chimpanzees to more than 500 test subjects, and then asked whether they thought chimpanzees were endangered and whether they would make good pets. Each subject received one picture, which varied in its content. They showed chimpanzees wearing clothes, standing next to people, in office settings, or in zoos. Among the test subjects, those who had seen a picture of the chimpanzee accompanied by a human were 35 percent more likely to believe that chimpanzee populations are healthy and stable.
That belief couldn’t be further from the truth. Chimpanzees are an endangered species. They already have disappeared from three African countries. With fewer than 300,000 remaining in the wild, chimpanzee populations are greatly at risk. They are threatened by poaching, habitat loss, disease and wildlife trafficking.
The more chimps are featured alongside humans in TV commercials, movies and in advertising campaigns, the more awareness drops about their plight in the wild.
In addition to causing misimpressions about wild chimpanzees, the use of chimps in the media is sending the wrong message about human-chimpanzee interactions. The reality is that chimps do not make good pets. Even the most well-intentioned human “owner” cannot provide for a chimpanzee’s complex dietary and social needs, which include nearly constant interaction with other chimps across many miles of space.
The use of live chimpanzees in entertainment fuels a vicious cycle. As people become more accepting of chimps as a part of human culture, more of the animals are likely to fall into private hands. A lack of knowledge about chimps’ behaviors and populations leads to increased demands for “pet” chimpanzees and chimpanzees in entertainment — two sad fates for the species. The additional harm experienced by wild populations is tragic.
Raising awareness about the threats chimpanzees face is the first step in protecting them, but continuing to feature them in film and print alongside human beings undermines that effort. Without adequate awareness about the bushmeat trade, habitat destruction and other threats to wild chimpanzees, those threats are liable to devastate chimp populations further. Perhaps the University of Chicago’s study will spread knowledge about the damaging effects chimpanzees in entertainment has humans and animals, and will help activists move forward in our efforts to end this animal exploitation.