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Born Free USA Blog
Adam M Roberts

Born Free USA Blog

by Adam M Roberts,
Chief Executive Officer

When it comes to animals, Adam Roberts not only talks the talk, but also walks the walk. Since beginning his animal advocacy career in Washington, D.C. in 1991, Adam's ambition, tireless involvement, and profound knowledge of conservation and wildlife issues have cemented him as a go-to voice for protecting animals — and he has elevated Born Free USA to the respected and impactful organization that we know today. Adam's compassionate, informed, and forward-thinking blogs will surely motivate you to join us in our fight to Keep Wildlife in the Wild.

From California to Seoul, Cities Demand Fur-Free Fashion

Published 05/24/11

Lights, cameras, roll out the compassion! On May 17, the West Hollywood City Council unanimously voted to become the nation’s first city to ban the sale of fur apparel. This is big news for fur-bearing animals and for the millions of people who know in their hearts and minds that “fur fashion” is a cruel fraud.

And across the globe, officials in Seoul ordered that one of Italy’s premier fashion houses, Fendi, eliminate fur from its June show in the South Korean city.

On behalf of mink, foxes, bobcats, rabbits, coyotes, raccoons and many other animals who have been mercilessly abused, murdered and treated as mere merchandise, I say, “thank you.” Thank you, West Hollywood council members and Seoul officials, for standing up and doing what is right. Animals need not suffer and die for the sake of human apparel. The fashion glitterati of the United States and the world know that they can look beautiful without sacrificing innocent lives.

Born Free USA campaigns to end the use of fur in fashion and to end the senseless suffering of animals in this industry. What happened in Southern California last week is a giant step forward — for animals and for fashion. Kudos to the West Hollywood and South Korean activists for your commitment and compassion!

Blogging off,

P.S. Born Free USA will celebrate fur free fashion at our second annual fffashion L.A. show in Los Angeles this September. Please contact my colleague, Development Associate Angela Grimes, at angela@bornfreeusa.org if you are a fur free designer or own a cruelty-free company and would like to be a part of this event.

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