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Born Free USA Blog
Adam M Roberts

Born Free USA Blog

by Adam M Roberts,
Chief Executive Officer


When it comes to animals, Adam Roberts not only talks the talk, but also walks the walk. Since beginning his animal advocacy career in Washington, D.C. in 1991, Adam's ambition, tireless involvement, and profound knowledge of conservation and wildlife issues have cemented him as a go-to voice for protecting animals — and he has elevated Born Free USA to the respected and impactful organization that we know today. Adam's compassionate, informed, and forward-thinking blogs will surely motivate you to join us in our fight to Keep Wildlife in the Wild.

From California to Seoul, Cities Demand Fur-Free Fashion

Published 05/24/11

Lights, cameras, roll out the compassion! On May 17, the West Hollywood City Council unanimously voted to become the nation’s first city to ban the sale of fur apparel. This is big news for fur-bearing animals and for the millions of people who know in their hearts and minds that “fur fashion” is a cruel fraud.

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Why We Ask for Your Support

Published 05/11/11

Fundraising for our charitable mission — to Keep Wildlife in the Wild — is not easy. These remain challenging economic times as we emerge from global recession, and there are surely many organizations soliciting support from compassionate Americans. But if we don’t raise money, we can’t save animals. We can’t fulfill our mission, our vision, of a more compassionate America.

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Hit Film ‘Rio’ Soars with a Compassionate Message about Birds

Published 05/05/11

Every now and then, a hit movie has a positive message about animals that has the potential to resonate with the general public and inspire millions of people to adopt a gentler, more compassionate approach toward all creatures. “Rio” is such a film.

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Technology Might Have Redeemed 'Water for Elephants'

Published 04/28/11

This May sees the release of the film adaptation of the best-selling novel "Water for Elephants," starring Robert Pattinson and Reece Witherspoon. While we acknowledge that the film touches on cruelty toward animals in circuses, we are extremely disappointed that the producers did not take the book’s core message to heart and make the compassionate decision not to use trained wild animals in the film.

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Putting Lives on the Line to Save Wildlife

Published 04/14/11

Last week, my friend and colleague, Ofir Driori of the Last Great Ape Organization, received the Future for Nature award in The Netherlands for his outstanding efforts in protecting wild animals .

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The Wisdom (or Not) of Bob Parsons

Published 04/06/11

Bob Parsons – business guru or Neanderthal?

It’s a question that’s divided the country for the past few days ever since Bob’s personal poverty-reduction mission to Zimbabwe (which involved shooting an elephant) hit the headlines.

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A Tragedy from Start to Finish

Published 03/23/11

We are saddened to hear of the death of Knut, a young male polar bear being kept captive in Germany. His short life was a series of tragedies from start to miserable finish.

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We Must Speak Out for Sharks

Published 03/15/11

Sharks face many threats in today’s oceans, but the practice of “shark finning” is by far the cruelest of all.

Shark finning is a multibillion-dollar trade and a staggeringly gruesome practice. It involves cutting off a shark’s fins while it is still alive, and then tossing the poor creature back into the sea to slowly bleed to death, become prey, or drown.

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